Suhendi, S., Solehudin, S., Humam Ramadhan, F., dhawi mughni, R. jahira, & Sprock, A. S. (2026). Digital Marketing Capability as a Source of Competitive Advantage: The Role of Customer Analytics Capability in Enhancing Firm Performance. Jurnal Pendidikan Indonesia, 7(9), 557–571. https://doi.org/10.59141/japendi.v7i9.10672